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"Reason Why" Marketing Strategy

The most persuasive words in advertising are simply, REASON WHY. Whether you spread your message on TV, through your website, by postcard or letter, or even by carrier pigeon- you must explain the REASON WHY your product is much better. And while you're at it, don't forget that your audience won't believe you unless you give the REASON WHY your claim is true. To close the sale, these two little words once again point the way.


Just give me another REASON WHY I should act today.

There you have it, clear as day. If you want to sell, here's how: Give good reasons for these three questions—

• Why you?


• Why true?


• Why now?

This little secret works like magic, for all products, in all seasons. If you want to sell like a superstar, just boldly state your reasons:

1. First, the reason yours is best.


2. Second, a reason to believe, and


3. Third, a reason to act right now.

Give these and you'll receive more sales than you can imagine. The world showers you with treasure when you give the REASON WHY.

Take a hard look at your most critical marketing materials- especially any that underperform. Ask if you have given REASONS WHY in each of these three areas:

1. Compelling reason(s) why your product is superior to others


2. Compelling reason(s) to believe that your claim is true.


3. Compelling reason(s) to seize the opportunity today.

When you examine the most successful examples of salesmanship-in-print, you'll find these three ‘reasons why’ in full force, which is the 'reason why' they are so profitable.

Break Out Your Brushes- It's Time to Paint!

What drives you nuts? Is it the neon-colored, text-filled site you have to scroll long distances, read on and on, and still not find out what the site offers? Is it all Flash? How about the site that is full of "file not found" and "under construction?"

Something that drives me nuts is a business website- (yes, I am referring to a specific site) for a company that is supposed to be among the top in their industry, claims to be a $200 million company, and spent $80k on a remake of their site only to have it look almost exactly as it did before (with the exception of a few buttons and color changes).... only now it's filled with "under construction," "file not found," and of all things.... it uses frames within the pages' content!

If that's not enough............. you still can't buy the products from the site without going on a scavenger hunt, or even peruse a store locator! In order to find out where to purchase their products, you are required to email the "director of sales/marketing" to find stores that carry their products so they can screen potential customers!

OK, your turn.... tell us what burns you out about websites that really suck in more ways than one.